The Family Room WA: Supporting Families to Thrive

Providing midwifery care to nurture calm, confident and connected beginnings for every family.

MAJOR ACCOMPLISHMENTS

Holly Jones, Midwife from Perth and owner of The Family Room WA

200+ Families Supported

Holly Jones, Midwife from Perth and owner of The Family Room WA

Over 50 Workshops Conducted

Parent gently massaging a baby's back to ease discomfort during an online baby massage class.

15 Years of Healthcare Experience

Private Midwifery Perth

Started my journey into Private Midwifery in 2025

Holly Jones Midwife from Perth, Owner of The Family Room WA

Multiple Positive Testimonials

Business Upgrade into Corporate

Services

  • private midwifery in perth

    Private Midwifery Services including Home Birth

    Imagine feeling fully seen, supported, and safe throughout your entire pregnancy, birth, and beyond.
    With Private Midwifery Care, you’re not just another appointment — you’re deeply known. From prenatal visits to birthing at home, and into postpartum, you’ll have one trusted midwife walking beside you the whole way.

    🏡 Home birth in your own space.
    💛 Continuity of care from someone who knows your birth preferences.
    🕊️ Gentle, evidence-based support for you and your baby.

    Because birth should feel personal — and powerful.

FAQ

  • My Mentoring & Support services are designed for birth workers and healthcare professionals seeking guidance and professional growth. While this offering is still being finalised, it will provide valuable insights and mentorship tailored to the needs of those in the field.

  • Feel free to fill out this contact form below, reach out to me via email at the.family.room.wa@gmail.com or text me at 0428 735 355 to discuss your options 

    Site: www.thefamilyroom.au

  • Private midwifery care provides one-on-one, continuity-based support throughout your pregnancy, birth, and postpartum journey, with all care by myself - Holly, an endorsed midwife. I provide 1:1 care from your very first appointment right through to 6-8 weeks post birth, supporting your transition into parenthood and with a focus on care tailored to you, building a relationship based on trust, safety, and connection.


  •  Yes. As an endorsed private practice midwife (EPPM), I offer a comprehensive homebirth package designed to support you holistically and respectfully as you welcome your baby in the comfort of your own space.

  • The full homebirth package includes:

    • 💬 Initial consultation (obligation-free)

    • 🗓 Regular antenatal visits in your home, including personalised birth planning

    • 🏠 On-call support from 37 weeks onwards

    • Provision of birth equipment such as birth pool, tens machine, birth sling and all accessories

    • 👩‍⚕️ Homebirth attendance for labour and birth support (plus a second midwife at birth)

    • Postnatal visits at home for 6 weeks after birth - no need to get out of your pj’s!

    •  Breastfeeding and newborn support (change emoji please)

      Emotional care and birth debrief

    Baby massage skills taught at home (similar to attending Holly’s 3 C’s workshop)

  •  I currently offer homebirths across the Perth metro area and into the Wheatbelt. If you're unsure whether your location is covered, please reach out — I’m always happy to organise a chat!


  •  For healthy mums and babies, homebirth is a safe and evidence-based option. I work closely with you to ensure a homebirth is right for your circumstances. If any concerns arise during your pregnancy or labour, there are clear pathways for hospital transfer and collaboration with local maternity services.


  •  No, I also support those planning to give birth in a hospital. This is required for mums who are pregnant with twins or planning a breech vaginal breech, but is also an option for mums who would like a hospital environment.

  • Yes, I have admitting rights to KEMH (King Edward Memorial Hospital) and FSH (Fiona Stanley Hospital), including the FSH birth centre. This means I am your admitting care practitioner when you are in the birth suite, and can liaise with the hospital team if required. This does typically mean you are admitted as a private patient, which comes with a charge of approximately $700, although your Medicare rebate is bigger in this case, so it does tend to balance out. 

  •  I also have a package for that! See my ‘Bump & Baby Package’ for details. I also have a postnatal-only package (see the ‘Help, I’ve Had a Baby’ pack) to provide home-based visits for the first 6 weeks to help with the transition of introducing a newborn (or two) into your family. 

  • Absolutely. I can refer you for routine blood tests, ultrasounds, and collaborate with hospital providers as needed. You get the best of both worlds — personalised care with access to medical support when required. You also have the option of deciding which tests you may like, to ensure you have the personalised experience you are looking for.

  • Yes — if homebirth isn’t your preference or circumstances change, your midwife can continue to support you in a shared care model, offering advocacy and postnatal care even if birth occurs in hospital.

  • The package for full private midwifery care is $7,500. Payment plans are available, and I’m always happy to talk through the value and flexibility of my services.


  • Yes. Medicare rebates apply for eligible antenatal and postnatal visits when provided by an endorsed midwife. The current minimum sits at about $3,000, but it’s always good to make sure you have applied for your individual or family threshold to maximise your returns

  • No, unfortunately private health insurance focuses on doctor and hospital-led care and does not currently provide coverage for midwifery services.

    However, I would recommend you have ambulance coverage as a minimum. If there is a need for an urgent transfer to hospital, it’s one less thing to worry about, and another (expensive) bill you don’t have to pay. 


  • Not at all! Everyone is welcome at our workshops — from those planning hospital births to homebirths or anything in between. However, if you are under the care of our midwife, we may offer discounted rates or exclusive sessions for our private clients.

  • Yes — your first consultation is completely obligation-free. It’s a chance to get to know each other, ask questions, and decide if I’m the right fit for you and your baby.

  • IteWhether you’re exploring homebirth, looking for continuity of care, or just want to connect with a midwife who truly listens — I’m here.

    📩 Book a free consult: ~ add enquire page link here ~ 📱 DM me anytime on Instagram: @the.family.room.wa 📧 Or email Holly directly at: the.family.room.wa@gmail.com


  • Holly currently does not run any standalone classes as she’s fully booked with providing midwifery care and being on-call for births. She does include education and baby massage within her midwifery packages.

Professional Indemnity Insurance

Please note that as of 1st July 2025, Endorsed Midwives in Australia now have access to Professional Indemnity Insurance (PII) for labour and birth care, as well as pregnancy and postpartum care, through MIGA.

The Australian Government continues to maintain an exemption for homebirth midwives, allowing them to provide intrapartum care without intrapartum insurance until 31 December 2026. Holly may use a non-Endorsed Midwife as the second midwife at a homebirth. This means that it is possible one of the midwives attending your homebirth may not have intrapartum insurance. If you would like to know whether one or both midwives have intrapartum insurance, please discuss this with Holly.

All midwives working within the Collective have PII for antenatal and postnatal care through MIGA or ANMF.

For more information about the insurance process, the political landscape of homebirth in Australia, and how to stay up to date on these and other issues, please visit Homebirth Australia.


Providing midwifery care to nurture calm, confident and connected beginnings for every family.

PERTH MIDWIFE
PERTH MIDWIFE